The start of the day we went to the Cervecería Cuauhtemoc Moctezuma brewery. The tour guide was less than punctual due to the culture of Mexico, but he arrived eventually and we were on our way. During the tour we learned about the process of how to brew beer and about the brand portfolio of the brewery. I would have liked to include a picture of some of the brewing equipment of the company but there was no phones allowed inside. Here is a picture of something similar to what they use. These large copper brew kettles are what cook the wort with the hops to create a mixture that is ready to ferment and turn into beer.
There was also some information on how the practices changed in when it was taken over by the Heineken group. The brewery had some interesting agreements with its competition including trading brewing and distribution rights to one brand with MillerCoors which I thought was interesting. The brewery still held its strong corporate values by providing an employee bar which offers networking opportunities, and a way for creative ideas to flow throughout the company. When they were bought out they ended up cutting 1300 workers, but due to the culture at the company they were simply reassigned to another branch of the company where help was needed. That was something pretty cool that you don’t usually see in many businesses today. The Heineken group buys out many brands of beer that start to become popular, but instead of closing the local breweries, they keep the doors open. The company has a great culture; it is a refreshing change of pace compared to many of the other large corporations out there that don’t value the employee at all.
The rest of the day was devoted to learning about the culture and history of the country that we lived in. We visited a local restaurant ran by nuns who made great food then walked around the local markets and got to see some things that were authentically Mexican, not just the stereotype that many people imagine. Overall it was a good day.