Brew day

The start of the day we went to the Cervecería Cuauhtemoc Moctezuma brewery. The tour guide was less than punctual due to the culture of Mexico, but he arrived eventually and we were on our way. During the tour we learned about the process of how to brew beer and about the brand portfolio of the brewery. I would have liked to include a picture of some of the brewing equipment of the company but there was no phones allowed inside. Here is a picture of something similar to what they use. These large copper brew kettles are what cook the wort with the hops to create a mixture that is ready to ferment and turn into beer.


There was also some information on how the practices changed in when it was taken over by the Heineken group. The brewery had some interesting agreements with its competition including trading brewing and distribution rights to one brand with MillerCoors which I thought was interesting. The brewery still held its strong corporate values by providing an employee bar which offers networking opportunities, and a way for creative ideas to flow throughout the company. When they were bought out they ended up cutting 1300 workers, but due to the culture at the company they were simply reassigned to another branch of the company where help was needed. That was something pretty cool that you don’t usually see in many businesses today. The Heineken group buys out many brands of beer that start to become popular, but instead of closing the local breweries, they keep the doors open. The company has a great culture; it is a refreshing change of pace compared to many of the other large corporations out there that don’t value the employee at all.

The rest of the day was devoted to learning about the culture and history of the country that we lived in. We visited a local restaurant ran by nuns who made great food then walked around the local markets and got to see some things that were authentically Mexican, not just the stereotype that many people imagine. Overall it was a good day.

-Jordan Wyble


  1. Omar Lazaro

    This was a very informative tour where we got to see their bottling process which seemed to be very efficient. One thing I found interesting was that when Heineken took over they dramatically reduced the amount of workers needed at the floor level. They were able to move these unneeded employees to different locations to help other parts of their business.

  2. CU blog

    The major impression I took away from this visit was that the beer industry is very different in Different countries. In the US craft breweries are popping up everywhere and there is a very strong beer culture. The market may still be dominated by large commercial breweries, but that is slowly changing. Within the past few years the craft beer sales have gone from basically nothing to 5% of the market by volume and almost 10% by sales dollars. These beers are brewed with a lot of care and respect towards quality and flavor. This is not the case at all in Mexico, the only things that they are really concerned with are making cheap beer. This may be due to the differences in disposable income in the two countries. The brewery was a really nice old building that looked beautiful. They also had a lot of information about their process and how it evolved from glass bottles to cans and everything along the way. Overall it was a great insight into Mexican beer culture, and I still learned a lot even though I was disappointed at what I learned.
    Jordan Wyble

  3. CU blog

    The Cervecería Cuauhtemoc Moctezuma brewery was an eye opening experience. It was awesome to see how much automation goes into the process of bottling multiple brands of beer. I saw ten workers and all of them where either fixing broken robots or re-painting the floor. The guide was very well informed and seemed to know everything about the history and specifics of the brewing process.

    Mike Tornatore

  4. Kavian Kavianpour

    Considering I was 13.7 seconds late, abandoned, and forgotten by Eric and Jordan after telling them I was going to put my extra t-shirt in my room and not to leave me… I would have appreciated that event to be mentioned in the blog. suck brick kid. I thought the bottling process was awesome. The factory was much more organized and clean compared to Vitro. The meeting room was also astronomically better, it had a nice presentation and was not an old, cold, kiln like Vitro. The presentation was done well and the guide we had was very well educated in the English.

  5. Thomas

    As Jordan mentioned, when Heineken bought up CCM there was a reduction of 1300 employees.This normally would create some very difficult times for the released employees, however Heineken took efforts to relocate, reassign, and offer early retirement to workers. The facility was very impressive. Behind the gatehouse and iron fence there were clean sidewalks and driveways, old brick buildings with ornate iron wrought windows, and a feeling of pride. CCM hosts a Beer garden that offers free samples of their signature Carta Blanca, ¨White Letter¨ beer. I was impressed with our tour guide´s knowledge of brewing and his passion for providing good beer to many people. -Thomas Fessenden

  6. Nolan Driscoll

    Great tour…bottling section of the company seemed intense but extremely efficient. Enjoyed the hospitality the company offered, including the free beer at the end of the tour!
    -Nolan D

  7. Steven Prentice

    I found the business end of beer to be very interesting, I was aware of home-brewing, but I have never seen beer on a massive scale such as this. Another interesting thing about the company was how passionate the tour guide seemed about his company. The company also seemed to emphasize employee happiness which I believe should be the focus of all companies. All in all, In enjoyed this trip very much. – Steven Prentice

  8. CU blog

    Another interesting thing is the name of the bar inside the company which is “La Chamba.” In Spanish, “la chamba” is a slang term used to denote “the workplace.” Once per month, employees stay for about two hours after their regular work hours as they meet in the workplace, or better said, “la chamba.” One can easily make fun of this expression as one can say I got late home because I was at “la chamba,” rather than working, networking with coworkers with a couple of beers.

  9. CU blog

    Many years ago, I learned a very important thing in economics. If you want to have a sneak peek at the quality of the company, check out the parking lot and the quality of the cars parked there. If you are worried about the light bill or feeding the family or paying student loans, etc…. you are not driving the a new vehicle. As we walked around the grounds of Cervecería Cuauhtemoc Moctezuma the lots were filled with new/newer and nice cars. I have find this unofficial economic indicator to be true and it stands the test of time! Therefore, I think this is a good firm to work for. Charlene Marisol

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